Understanding Your KI Score
How the KI Score is calculated, what it means, and how to read it.
- How the KI Score is calculatedThe formula behind the KI Score: mention rate, position coverage, weighting by question intent, and averaging over three measurement cycles.
- What counts as a citationHow a mention differs from a citation, how KI Score records sources, and why citations don’t feed into the KI Score.
- What is the KI Score Index?The idea behind the KI Score Index: one shared question set for every brand in a market, and where you can see your market comparison today.
- Why your KI Score changesWhy AI answers fluctuate, how averaging works, and how gaps, new series, and calibration shape your score history.
- Does the KI Score measure tone?The KI Score measures your brand’s presence and placement, not tone; you can analyze tone in monitoring.
- Placing your KI Score in the market comparisonHow to read the market comparison, Share of AI Voice, and rank history, and why they list different brands than Competitors.
- KI Score and monitoring: what's the difference?The KI Score and monitoring are two separate measurements with their own questions, schedules, and costs. Here's how to read both numbers.
- What do the notices on the KI Score page mean?What the status messages and notices on the KI Score page mean, from “Noch nicht sichtbar” to “Zu wenig messbare KI-Nachfrage”.