Markets & Sources
Understanding markets and tracking which sources AI cites.
- What is a market?A market pairs one service with one geographic market, and every brand in it is compared using the same questions.
- Adding, editing, or removing marketsHow to manage your markets on the KI Score page and what adding, changing, or removing a market means for your market allowance.
- Which location is measured?Which measurement country your own prompts are measured from, how the measurement area of your market is set, and why a market is sometimes measured at a larger level than you chose.
- Which countries and languages does KI Score measure?Which countries you can choose as a market, which language a market’s question set is built in, and which languages and measurement countries apply to your monitoring prompts.
- Understanding which sources AI citesThe Sources page shows which domains and pages AI answers cite and how that relates to mentions of your brand.
- Analyzing a source in detailA source's detail panel shows its citation trend, AI providers, cited URLs, related prompts, and the answers that cite it.
- Spotting new sources in a time periodHow to spot newly emerging sources in Sources using the trend line, the time period, and the “Erstmals im Zeitraum” column.
- Reading source gaps and the sources in your marketThe “Quellen in deinem Markt” card on the KI Score page shows which sources shape your market and where the strongest competitor is backed more often than you are.